Getting chilly a bit in Arizona with a slight autumn smell, feeling like having some holiday beverage in favorite sweater? On the southern hemisphere, our one of a kind summer dresses are featured in Australian whimsical fashion magazine, Whim Online Magazine since they are having hot summer in Australia. In this issue, our bespoke dress designer Lana Gerimovich had a featured interview about her, fashion line, inspiration, motto of bespoke, and upcoming news.
“When did you first begin Alis Fashion Design and what motivated you to do so?
Before starting off Alis Fashion Design, I launched a garment factory called “Epas” In 1989 with my engineering degree, a recently acquired Fashion Design diploma, and a limitless enthusiasm for fashion. After Epas, I started my own women’s and children’s clothes manufacturing company “Alisa,” which quickly grew and by 1998 “Alisa” brand clothing was available at major retail stores throughout Central Ukraine. Having experienced mass-manufacturing as a CEO and head designer of Alisa, I realized that the mass-produced clothing styles are not always ideal products for most women’s curvy, feminine lines, which resulted in me starting my own one-of-a-kind clothing design studio “Alis Fashion Design” in 2002 when I moved to Rochester, New York from Ukraine. After I visited Arizona and got inspired by the unique opportunities Arizona offers, I decide to move to Arizona and open my boutique in Old Town Scottsdale in 2006.
We understand that you create beautiful and bespoke dresses, all 100% made in Arizona USA. Please tell us a little more about your unique creation process?
At Alis Fashion Design, I create one-of-a-kind wedding dresses, evening gowns for special occasions, and women’s casual wear that are made to order. Every piece is designed individually, based on particular measurements of each client– the opposite of mass production. The dresses I create are hand made, full of exquisite detail, and exhibiting the high couture skills.
I create dresses based on occasion and one’s design ideas. Alis Fashion Design is the place where I make dream dresses come alive from choosing the highest quality fabrics, creating designs and patterns based on my customers’ measurements, and then crafting with high couture finishing. That is why I call myself as a bespoke dress designer who creates one-of-a-kind dresses. To deliver high couture evening gowns, it sometimes takes 45 measurement points to start working on the garment. To complete the creation of the garment, it requires at least 2 fittings. Through these processes, the garment fits perfectly, since it is your own style and matches your body and personality.
I create my own dresses based on my unique design and ever-flowing inspiration. The inspiration of my line is “woman’s body” because the natural body is a sculpture to me, which gives motivation and creativity to my design. My boutique in Scottsdale showcases already-made gowns that I continuously design and craft.
Your new summer dress collection is stunning! What was the inspiration behind this collection?
My inspiration for this collection is to make summer in the desert bright and colorful. In Arizona, we have a long season of summer and a very short period of winter. During summer, everything is dry since it is a desert. To make our summer in Arizona fun and playful, I wanted to employ many colors and unusual patterns of fabrics.
What do you hope to achieve with Alis Fashion Design in the not-too-distant future; do you have any upcoming, exciting plans that you would like to share with us?
On November 21st, Ms. Maureen Montagne, one of the pageants for Miss Arizona USA 2015, will wear my one-of-a-kind couture evening gown at the fashion show during the pageant competition. I also have upcoming fashion shows and many special projects scheduled for 2015. This December, I will visit London to meet bespoke dress designers and tailors to get inspired more!” – source from Whim Online Magazine Issue 8 Page 44.
Visit our portfolio Sonoran Summer for one of a kind summer dresses designed by bespoke dress designer Lana Gerimovich with the inspiration of colorful summer in the desert of Arizona.
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