This past weekend bespoke dress designer Lana Gerimovich from Scottsdale, Arizona was the featured designer at the 18th annual Pennies for the Homeless Fashion Show in Albuquerque, New Mexico. Pennies for the Homeless is a large local non-profit organization that donates proceeds from this charity fashions show to dozens of local homeless shelters in the Albuquerque.
Lana left on Saturday evening with a team of models and the fashion coordinator for the show. The evening began with a long beautiful French dinner at Le Troquet hosted by the committee. It was a relaxing night with all of the models and some of the organization’s members, including Joseph Saavedra and other committee member Jen and show coordinator Tanya Barnes.
Calm before the Storm!
It began at about 11:30, with several vendors selling wonderful local and handmade items. Once the event began around 12:30, the high tea has started along with a beautiful tribute to co-founder, Diane Dal Santo.
As a surprise, her youngest son came in with his wife from Denver, Colorado to see her show. It definitely made her day.
The MC Carla Aragon, who wore a custom made gown by bespoke designer Lana Gerimovich, introduced the event and had a touching on-stage interview with Lana.
The story Lana told on the stage was very moving; the reason why she was here in the United States after she decided to move from Ukraine where she was the head designer of her successful manufacturing company. It was simply for her children’s better future. This story made all the guests relates to Lana and touched their hearts by the motherfood.
Also, she explained why her business shifted into bespoke from mass-manufacturing. Instead of dresses wearing women followed by a season’s fashion trend, she wanted women to wear the dress which compliments each individual’s beauty and reflects their personality and body type through bespoke fashion.
At 1 pm it was showtime! Followed by gorgeous opera singer’s live song, Lana’s extensive collection was featured and was finalized by a beautiful standing ovation.
Following the runway show was the private auction, which began with another interview with the designer Lana Gerimovich, who introduced the first auction piece- Carla Aragon’s bespoke gown handcrafted by Lana herself. This evening wear was specially designed for Carla Aragon. Top is made of fluttering black lace sleeve with hand embellished neckline and structured shoulders. Contour maxi skirt is high waisted with pleats on the hips slightly flared with a small train in the back.
The piece sold immediately! It is so wonderful that the sale of Lana’s auction piece is able to benefit charity!
Lana’s truck show was a also a great success, with many women swarming the backstage to get a hold of Lana’s one-of-a-kind garments. Lana truly brought something unique to this event, which is bespoke fashion.
It was such an honor for her to be able to be not only the featured designer for this year, but to contribute to something so beautiful as giving back to the community through charity!
This fashion show couldn’t be successful without all the supporters who have worked all the way along with us.
Fun and hardworking volunteers! Thank you!
Jasmine, assistant of Lana Gerimovich, Alis fashion Design.
Once again, we really appreciate the founder of Pennies for the Homeless, Joseph Saavedra, for letting Alis Fashion Design by Lana Gerimoivch be this year’s fashion designer to showcase our bespoke fashion with their theme Arias & Elegance. Lana Gerimovich was honored to be a part of this special event and great cause.